The Body Shop Freshly Squeezed Prices Campaign.

Working part-time for the company while studying, I came up with the strapline which was reflective of the company’s tone of voice and pertinent to the retail climate; to ensure customer foot fall in store and online during downturn in sales during the credit crunch. I mocked up a some visuals and presented them to the Area Manager, who picked it up and took to Head Office and it was rolled out as a national campaign across print and online.